<?xml version="1.0" encoding="UTF-8"?><xml><records><record><source-app name="Biblio" version="7.x">Drupal-Biblio</source-app><ref-type>5</ref-type><contributors><authors><author><style face="normal" font="default" size="100%">Ian Ryder</style></author></authors></contributors><titles><title><style face="normal" font="default" size="100%">Issues and patterns in global branding</style></title><secondary-title><style face="normal" font="default" size="100%">Securing the Business Benefits of Globalisation: A European Perspective</style></secondary-title></titles><dates><year><style  face="normal" font="default" size="100%">2005</style></year></dates><publisher><style face="normal" font="default" size="100%">Prométhée</style></publisher><pub-location><style face="normal" font="default" size="100%">Paris</style></pub-location><volume><style face="normal" font="default" size="100%">Part IV</style></volume><pages><style face="normal" font="default" size="100%">205-226</style></pages><language><style face="normal" font="default" size="100%">eng</style></language><section><style face="normal" font="default" size="100%">2</style></section></record></records></xml>